International Brand Equity
International Brand Equity (IBE) is the leading independent arbiter on branding, brand market research, and business excellence. As a respected market research company, influential publisher, and organizer of prestigious awards and summits, we empower businesses to build strong, resonant brands that stand out in the competitive marketplace.
Our Core Endeavors
Brand Market Research: At IBE, we conduct in-depth brand market research to uncover the key factors that make a brand connect with its audience. Our research helps businesses identify opportunities to increase visibility, establish a unique identity, and build a strong reputation.
Influential Publishing: Our highly acclaimed business magazines provide a platform for thought leadership, industry insights, and the latest trends. Our publications are must-reads for decision-makers and influencers in the branding world.
Consumer Choice Surveys and Reports: We conduct comprehensive consumer choice surveys and generate insightful reports that reflect the pulse of the market. These reports are invaluable resources for businesses seeking to understand consumer preferences and behaviors.
Awards and Summits: IBE organizes prestigious awards and summits for businesses, startups, MSMEs, and the real estate sector. These events serve as networking hubs, bringing together the best minds across various industries to celebrate excellence and foster collaboration.